Lit your dreams

Lit is a kid’s pjs design company. We create sweet and soft designs that glow in the dark. For us darkness is a space to inspire creativity, spark imagination, and trigger dreams of fantasy and endless worlds. Kids are the joy of life, dress them up with some magic.

PROBLEM STATEMENT

Any parent or an adult who has or is taking care of a kid or a number of kids knows that bedtime can be challenging. Kids have so much energy, and often they don’t feel like going to bed. Furthermore the idea of switching the lights off for them to sleep is not the most favorable idea for a lot of kids as many are afraid of the dark.

MISSION

Lit Your Dreams strives to create engaging products that entices kids to get ready to bed and accompanies them in their sleep. Lit Your Dreams Glow-in-the-dark pajamas and ecosystem of offerings provide affordable, high quality products with a magical twist designed to immerse kids in a world of imagination.

VISION

Lit Your Dreams aims to be the number one kids’ sleep ecosystem brand. It plans to achieve that by re-imagining the bedtime experience and by offering innovative solutions. LYD pajamas are a new way of approaching the concept of sleep and darkness for kids with an active attitude and unlimited imagination.

Lit Your Dreams is one of a kind product. It combines glow-in-the-dark pajamas, unique characters, stories, toys, and supplementary accessories to provide parents and caretakers with a whole world of kid engagement tools. These tools are designed to help parents smoothly shift their kids day to sleep mode on one hand and help develop their kids creativity on the other.

Lit Your Dreams is looking to create family bonds, generate playful scenarios, add a little bit of magic and evoke confidence, emotional warmth, and a feeling of protection for kids in their sleep. LYD aspires to be part of your kids dreams and part of their happy moments growing up.

VALUES

Lit Your Dreams leader and team agreed on 4 main values to act as a northstar to their current and future decisions. These 4 values are:

• Quality: The affordability and uniqueness of the product is not an excuse to offer lower quality. Lit Your Dreams always seek to offer great products as they feel it is also their responsibility to take care of the kids wearing their pajamas and offer them the best product possible functionally and creatively.

• Teamwork: Lit Your Dreams believes that taking care of kids is a collective job, and therefore are always looking to collaborate with parents first and subject matter experts, professionals, and designers to offer best possible products.

• Innovation: Lit Your Dream is based on an innovative problem solving approach with a magical twist, and is adamant to keep the same spirit in approaching this ecosystem.

• Transparency: Part of taking responsibility especially when it comes to kids related products is total transparency. From production, to materials used, parents have the right to know what their kids are wearing and how it is made.